The Original Moon Pie turns 100 !

Pitching to promote the 100th Birthday of The Original Moon Pie, Creating these frames were a real treat.  Exploring chocolate textures and a fully realized 3D moon pie the options are now endless.  Art Direction and concept were along the lines of comping 3D moon pies into historic moments.  The "Apollo 15 - Sighting 41" was my take on the concept.  Flashing through 100 famous moments in time where The Original Moon Pie is seen, this style frame shows what could be the 41nd sighting on the count to 100.  The second style frame potentially being the end of the spot, we see a beautiful studio inspired product shot celebrating 100 years!   

Creative - Josh Gross

Role - All 

created for FL&G Studios