Fluid / Fabric Softener

Exploring a world of fabric softener, we have style frames showcasing the magic of the fluid when it touches your clothes while washing.  This was was pitched as a visual solve for the fluid look and feel, as well as the magic trigger when it touches the fabric.  

Creative Direction - Leftchannel

Role - All

*not responsible for shirts, sweaters, and some towel models.  

created remotely for Leftchannel